Pour le dernier quart d’heure.., aidez-moi!., 1918

SKU: 6067
Signed in the plate
inscribed Pour le dernier quart d’heure . . aidez-moi! Les souscriptions ‚àö¬∞ l’Emprunt National sont re‚àö√üues ‚àö¬∞ la Banque Nationale de Cr√©dit. LOC
Colour lithographic poster
79 x 120 cm.

Height – 79cm x Width – 120cm


General  Foch appears overseeing his troops as they march across the battlefield. Foch was appointed commander in chief of the Allied armies in 1918. 

Georges Goursat (1863‚Äì1934), known as Sem, was a French caricaturist famous during the Belle √âpoque. Aged over fifty at the start of World War I, Goursat was not drafted. He nevertheless involved himself as a war correspondent for Le Journal.  In 1916 and 1918 he published two albums of Croquis de Guerre (War sketches).  He also designed posters for war bonds.
War loan posters were almost certainly the largest category of posters produced between 1914 and 1919. They appealed to civilians’ desire to aid the war effort rather than to any monetary value to be gained and were produced by all major countries and usually issued in series.  Subscribers were often given a copy of the actually poster, hence the large number that surivive compared to other war posters.  In France they were known as  Emprunt National.  In America they were referred to as Liberty Bonds, in Canada as Victory Loans, and In the United Kingdom as War Loans. 

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Georges Goursat
1863 - 1934
Georges Goursat (1863’1934), known as Sem, was a French caricaturist famous during the Belle Époque. Georges Goursat was born and raised in an upper-middle-class family from PŽ rigueux. The wealth inherited from his father at the age of 21 allowed him to sustain a gilded youth.
In 1888 he self published in PŽ rigueux his first three albums of caricatures, signing some as “SEM”, allegedly as a tribute to AmŽ dŽ e de NoŽ who signed his caricatures for Le Monde illustrŽ as “Cham”.
From 1890 to 1898, he settled for a few years in Bordeaux. During this period, he published more albums and his first press caricatures in La Petite Gironde  and discovered the work of Leonetto Cappiello. His style matured, becoming both simpler and more precise.
During the same period, he made trips to Paris. In 1891, he designed two posters printed in the workshop of Jules ChŽ ret (Figure, right) for the singer Paulus.  He published his first caricatures of artists in L’Illustration (Albert Brasseur) and Le Rire (Paulus, Polin and Yvette Guilbert.
From 1898 to 1900, he lived in Marseille. During this stay, he met Jean Lorrain who convinced him to live in Paris.
Goursat arrived in Paris in March 1900, at the time of the opening of the Universal Exposition.  He picked horse races as his way of entry in high society.  In June, three months after his arrival, he self-published a new album, Le Turf, with caricatures of many prominent Parisian socialites (Marquess Boni de Castellane, Prince Trubetskoy, Count Clermont-Tonnerre, Baron Alphonse and Gustave de Rothschild, Polaire). The success of this album made him famous overnight. In October of the same year, he published another album, Paris-Trouville, with the same success. Nine others followed until 1913.
In 1904, Goursat received the LŽ gion d’honneur. In 1909, he exhibited with the painter Auguste Roubille, first in Paris, then in Monte Carlo and London. a diorama, composed of hundreds of wooden figurines “of all the merely Paris celebrities”.
Aged over 50 at the start of World War I, Goursat was not drafted. He nevertheless involved himself as a war correspondent for Le Journal.  Some of his rather “chauvinistic” articles had an “enormous impact”. Ten were published in 1917 in Un pŽ kin sur le front. Two others were incorporated in 1923 in another book, La Ronde de Nuit. In 1916 and 1918 Goursat published two albums of Croquis de Guerre (War sketches). Their style is completely different from his previous work. He also designed posters for war bonds.
After the war, Goursat came back to the kind of caricatures that made him famous. In 1919, he published Le Grand Monde à l’envers (High Society upside down). Around 1923, he published 3 almums under the general title of Le Nouveau Monde (The New World). In 1923, he was made an officer of the LŽ gion d’honneur. In 1929, he was severely impoverished by the economic crisis.After a heart attack in 1933, he died in 1934.
Source: Wikipedia